Our Mission
To help cities and organisations make better strategic decisions and turn complex urban and water challenges into credible pathways for lasting change.
We believe that many of the barriers to sustainable transformation are not technological alone. They emerge from fragmented systems, competing priorities, institutional constraints, uncertain evidence and the difficulty of aligning the people and organisations needed to make change happen.
DeBlue exists to bridge these gaps. By combining systems thinking, water and urban expertise, participatory design and decision intelligence, we help organisations understand complexity, identify what really matters and move from evidence and ambition towards coordinated, implementable action.
Ultimately, our mission is not simply to provide more analysis, but to enable better decisions, stronger alignment and meaningful real-world outcomes.
Our Vision
We envision a future where cities and water systems are shaped by better decisions—not simply by more technology, more data or more infrastructure.
As urban challenges become increasingly interconnected, we believe sustainable transformation will depend on the ability to understand systems as a whole, bring diverse perspectives together and make informed decisions across institutional, spatial and technological boundaries.
We want to help create cities where water, infrastructure, nature and urban development are considered as interconnected systems; where innovation can move beyond pilots and into meaningful adoption; and where emerging technologies strengthen rather than replace human judgement.
Our ambition is to build DeBlue into a trusted international strategic practice contributing to that transition—developing the frameworks, partnerships and decision-support capabilities that help organisations navigate complexity and turn ambitious ideas into lasting impact.
Our Story
Although established in 2024, DeBlue builds on more than 15 years of international experience across architecture, research, policy and strategic consultancy, helping cities and organisations navigate complexity, make better decisions and deliver lasting transformation.
2024
Designing Blue Consultancy Ltd founded
2025
Water-BOOST launched
2025
Water Europe Governance Award
2026
UN Water Conference accreditation
2026
Expansion of DeBlue's international network and AI-enabled decision-support platforms
Memberships & professional affiliations
DeBlue is a member of the Association for Consultancy and Engineering (ACE) and the Future Water Association, connecting our work with leading UK networks across water, infrastructure, innovation and the built environment.
Our founder, Dr Pepe Puchol-Salort, also maintains professional and sector affiliations across architecture, water, urban systems and research, including the Architects Registration Board (ARB) and International Water Association
